If you’ve been searching high and low for the best skin serum in UK, stop what you’re doing. There are too many products claiming to be THE best ever - only to end up disappointing users time and time again. We’re here to introduce you to the ultimate facial serum you’ve been looking for.
Whether you want to address any skin concerns you may have or simply covet luscious, glowing skin, we’ve got you covered.
What Is a Facial Serum, and What Does It Do?
A serum is basically a super concentrated skincare liquid that targets specific skin conditions with potent active ingredients such as niacinamide and hyaluronic acid, to name a few. They are lightweight and can be customised to suit your skin type and target your specific skin concerns. Not all serums are the same and should be chosen according to what you want to address. One that targets dark marks won’t necessarily help with fine lines. They are better for getting faster results when addressing specific concerns.
Serum vs Moisturiser
Some people believe facial serum and moisturiser are the same and can be used interchangeably. This couldn't be further from the truth.
Moisturisers are thicker and heavier than serums, providing a wider variety of functions. A serum typically contains a high concentration of ingredients combined with smaller molecules created to penetrate, and address specific skin concerns. The purpose of a moisturiser is more general - to keep skin hydrated, nourished and retain moisture.
Not all serums have moisturising ingredients, and contain potent active ingredients instead. This is one of the reasons it is necessary to use a moisturiser after applying a serum.
Benefits of Facial Serum
Using a serum has numerous benefits, making it the darling of the skincare world. These benefits include:
- Hydrating: Hydrating serums prevent skin from drying out and keep it hydrated by promoting moisture retention.
- Lightweight: Because it absorbs so quickly, it doesn’t leave a greasy, heavy feeling on your skin.
- Protects skin from free radicals: Serums contain potent ingredients that help prevent damage from environmental factors such as UV rays and pollution, which can lead to premature ageing, discolouration and more.
- Quick absorption: Due to their thin viscosity, serums are absorbed quickly into your skin.
- Reduces signs of ageing: Some serums contain anti-ageing ingredients such as retinol that may help reduce signs of ageing, particularly fine lines and wrinkles, by boosting collagen.
- Soothing: Serums are non-occlusive and lightweight, which makes them ideal for problem skin.
- Works quicker than other skincare products: Thanks to its higher concentration of active ingredients, serums provide faster, more visible results than other skincare products.
Types of Serums
While there are serums that target more than one skin concern, they generally target a specific area of concern. Serums can be divided into five categories: hydrating, antioxidant, brightening, acne, and anti-ageing. Let's take a look at these categories.
These serums boost your skin's hydration and contain moisturising ingredients such as hyaluronic acid that draw moisture into the skin and promote moisture retention. Hydrating serums work wonders for dry and oily skin types.
Antioxidant serums are packed with nourishing ingredients such as vitamin C, vitamin E, and niacinamide which protect the skin against free radicals and prevent premature signs of ageing.
Please keep in mind that you need to slather on SPF daily, especially when using an antioxidant serum, to protect your skin from the sun.
Brightening serums should be your go-to skincare product if you have any discolouration, such as hyperpigmentation. They lighten these dark marks and prevent the production of dark pigmentation.
Acne serums help treat and protect against acne breakouts while lightening dark marks left by breakouts.
However, some acne serums can be pretty harsh, so first, speak to your doctor about it. If they give you the green light, choose your products carefully.
Anti-ageing Serum promotes collagen production, which plumps up the skin, making it firmer and look younger. This is thanks to powerhouse anti-ageing ingredients such as glycolic acid.
This type of serum is very drying at first, so make sure you use a hydrating moisturiser after applying the serum.
Keep in mind that it will take a few months before seeing obvious results, but it is worth the wait.
Best Skin Serum in UK
Nominated for multiple awards after only being on the market for a few years, we can confidently state that our Soothing Serum is the best in the country.
Formulated with ingredients such as aloe vera, cedarwood, CBD, sea buckthorn and tea tree, this serum helps soothe and protect skin unlike any other. It is a lightweight product that not only soothes stressed-out skin, but also hydrates and nourishes.
Furthermore, the Soothing Serum helps fight acne-causing bacteria thanks to its antiseptic properties, preventing further breakouts and reducing the appearance of scars and blemishes. But it goes one step further - it can even be used as a primer to keep makeup in place for hours.
Gentle enough for even the most sensitive skin and able to offer a whole range of benefits, our Soothing Serum is one of a kind.
How to Apply Poko’s Soothing Serum
A serum is applied before moisturiser or facial oil, as it is lightweight and immediately distributes active ingredients to the skin. It will often be the second or third step in your skincare routine. Here are the steps you need to take when applying our Soothing Serum:
- Step 1: Apply morning and evening after toning or exfoliating
- Step 2: Gently spread a few pumps of product over the entire face
- Step 3: Softly pat the product into your skin using your palms
- Step 4: Follow with a moisturiser or facial oil to lock in all the goodness of the serum
Just remember to do a patch test before using.
If you’re looking for a potent yet gentle facial serum that addresses more than one skin concern, look no further than the best skin serum in UK - Poko’s Soothing Serum. And it’s not just us tooting our own horn. The reviews speak for themselves, with one serum fan saying, “Thank you, Poko! Because of this miracle serum, my skin is clearing up, and my confidence has returned.”