How to Market Your CBD Skincare Business

How to Market Your CBD Skincare Business

How to Market Your CBD Skincare Business

The skincare industry continues to grow exponentially, and much has changed since we realised the mercury we were using to beautify ourselves was essentially killing us. Now, instead of using dangerous elements to pursue beauty, society has become obsessed with skincare and cosmetics formulated with healthy, natural ingredients, such as cannabidiol (CBD). Countless popular skincare and beauty brands have jumped on the CBD bandwagon and are offering CBD-infused products.

If you’re reading this, you probably have your own CBD skincare business or are looking to start one. The good news is that sales of CBD products are booming, and your business stands the chance of being a huge success. However, the not so good news is that competition is getting stiff.

With everyone from Sephora to The Body Shop getting into the CBD beauty market, how is your much smaller CBD skincare business meant to stand out? The answer is simple: effective advertising. If you want your CBD skincare business to compete with beauty giants, you need to market your brand effectively. 

Many businesses make catastrophic mistakes when advertising their products, which can sometimes lead to them missing out on golden opportunities to get their brand the recognition it deserves. However, there’s no need for you to make the same mistakes.

Here, we’ll cover how to advertise your CBD skincare business effectively so that you can avoid these mistakes, increase sales and even break through the market. Follow these steps, and you’ll be in the same league as long-established beauty heavyweights in no time. We’re rooting for you!

How to market your CBD skincare business?

When it comes to marketing your CBD skincare business, you need to concentrate on marketing both online and offline for maximum results. 

Marketing your CBD skincare business online

If you want to promote your business, there are no ifs or buts about it. You have to advertise and market online. Doing so is vital if you're building your brand and attracting customers. A digital presence is one of the easiest, most affordable ways to make your brand stand out. 

Here are some indispensable ways to effectively promote your CBD skincare business online.  

1. Social media marketing

From your best friend to your gran, almost everyone is active on social media. Social media marketing is arguably the best way to promote your business. It gives you the chance to learn more about your target audience, what they like, dislike, desire, and more. This allows you to tailor your marketing strategy to attract them.

It is crucial that you have active accounts on social media platforms such as Facebook, Twitter, Instagram, Pinterest, TikTok and YouTube, to name a few. And no, one random post every few weeks does not count as an active social media presence. You constantly need to post engaging content that will resonate with your target audience and keep attracting more followers. 

Using social media marketing allows you to not only get your brand recognition, but also to improve sales. You can also use these platforms for more direct forms of advertising, such as keyword specific Facebook and Instagram ads.

2. Use influencers

Collaborating with beauty influencers is extremely popular in the beauty industry. It is an ingenious way to increase your sales and attract new customers, and if you aren't using one, you are missing out. Not only is it a great way to get brand exposure, but it also allows you to gain access to the influencer’s followers. These followers trust them, so when they see the influencer using and recommending your CBD products and brand, it may entice them to buy it for themselves, even if they’ve never used any CBD or CBD infused products before.  


Collaborating with influencers is also a brilliant way to prove your products actually work. The followers trust the influencer and believe that they are being honest when they rave about the benefits of your beauty products online. 

3. Have giveaways

Giveaways are an incredibly engaging way to introduce current and potential customers to your products and familiarise them with your brand. 

One way of doing this is putting together a bundle or gift set of your products and asking viewers on one or more of your social media accounts to do the following for a chance to win:

  • Follow your page
  • Comment on the giveaway post
  • Tag friends in the giveaway post

This is a brilliant way to gain more followers on social media and get new customers. And it takes almost no effort. It’s a win-win!

4. Get testimonials

Testimonials from customers add credibility to your CBD beauty business. Remember, CBD is still considered taboo by some in the industry, so having customers give reviews can go a long way in building trust with your customers.

Anytime a customer makes a purchase, you can ask them to leave a review if they are happy with your product, in the form of a written review stating their name or a short video clip. Strategically place these testimonials on your website or any other form of media you see fit, such as flyers, radio and television advertisements, email campaigns or social media. 

Customers will appreciate reviews describing the results various users have experienced when using your products. Reviews are taken very seriously and could be the nudge an indecisive customer needs to take the plunge and make a purchase.

5. Use Google Ads

Google Ads is an advertising platform that allows you to create and share well-timed ads with your target audience. When a customer that forms part of your target market searches on Google for similar products to yours, your business will appear in the search results. And you don’t need to worry about blowing your marketing budget. They offer options that can suit any pocket.

Google Ads is a nifty way to generate brand awareness, drive traffic to your website, and engage with more potential customers. A top tip: use keywords that pertain to your brand, such as ‘vegan’, in your ads to grab attention.

Marketing your CBD skincare business offline

It may be the internet age, but that doesn’t mean you can neglect traditional marketing methods, especially if you have a physical store. More conventional marketing methods are helpful too and should be utilised as much as possible.

Below are some practical ways to promote your CBD skincare business offline. 

1. Network

While connecting with customers and other parties online is vital, face-to-face interaction with them is more personal and allows you to communicate more coherently. This includes other businesses and suppliers and helps you develop a rapport with them. Trade shows are a perfect opportunity to do this. People are more likely to visit your website or store after talking to you.

They say it’s not what you know, it’s who you know. And the more people you know, the better it is for your business.

2. Print marketing 

Print is far from dead. In fact, it is an effective way to attract customers and guide people to your digital presence. Remember, not everyone is active online, and to reach them; you need to use print marketing, such as brochures and flyers. Just make sure you have your website, and social media handles on the printed item. 

An added advantage of print marketing is that it allows people to keep it in their homes where they can be reminded, or someone else can spot it.

3. Offer samples

Everybody loves a freebie! Samples are an age-old way of introducing people to products. And while samples can be offered online and then delivered, handing them out in person at shopping centres or pop-up stalls allows you to network face-to-face. 

4. Provide quality products

A sure way of keeping your customers happy and attracting new ones is by providing quality CBD skincare products. No one will buy products that look shoddy and that don’t work. Only sell reputable, quality products you yourself believe in. 

A sure way of doing this is by selling products you bought wholesale from popular established brands, such as Poko. With us, you can be assured that you are getting (and selling) products of the highest quality and excellence, which your customers will love.

If you’d like to know more about our wholesale range, fill in our form, and someone from our team will get in touch with you.

Conclusion

Whether you have an online company or a traditional brick and mortar store, marketing is a lifeline that will allow your business to hold its own against the biggest names in the CBD beauty industry. Hopefully, the information in this article has given you the inspiration you need to work hard at getting the word out about your CBD skincare business. Remember, those who dare win!

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